Google anonymously posted math equations on billboards to entice job-searchers

In 2004 Google had a problem, they needed more brainy engineers on their team. So what did they do? Instead of putting up an ad or 2 in the local newspaper they come up with a brilliant soultion. Google started a recruiting campaign that involved setting up a billboard along Highway 101 in California’s Silicon Valley.

The sign reads: {first 10-digit prime found in consecutive digits of e}.com

The correct answer to the banner problem leads to a URL (The website was 7427466391.com, but unfortunately no longer works) where there is yet another puzzle solve. Eventually, the determined problem-solver lands at a Google Web page that asks the smart, or lucky, few for a resume.

Google’s research and development department had this to say about the campaign:

“One thing we learned while building Google is that it’s easier to find what you’re looking for if it comes looking for you. What we’re looking for are the best engineers in the world. And here you are.

“As you can imagine, we get many, many resumes every day, so we developed this little process to increase the signal-to-noise ratio.”

Sources: Google Blog

Also check out: The #1 Trick That Google Uses In Salary Negotiations And What You Can Learn From It

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The #1 Trick that Google uses in salary negotations and what you can learn from it

For most people salary negotiations are like a blind date. You hope things go well, that your opposite number is attentive and that they give you something more than a polite handshake and “Let’s stay in touch” upon parting. But there’s no way to be sure.

In fact, most people who’ve been on a blind date know that one person usually winds up controlling the narrative because they’re either hot or rich or a little bit smarter and just snarky enough to take advantage of that fact.

What you want to avoid like the plague is the salary negotiation that turns into that one-sided blind date with you, of course, picking up the tab and telling yourself she forgot to take the flowers because she had a lot on her mind. Sure she did.

The First Step in Avoiding a Trap is Knowing of its Existence

It’s pretty well recognized that nobody does one-sided blind dates better than Big G. The Internet is rife with those who’ve come out of salary negotiations with Google thinking they were going to get a big smooch but instead got a disingenuous half smile and “I just don’t think about you that way”.

One of Google’s favorite ways to set you up to believe you’re about to get lucky is by dangling their vaunted food benefit in front of you.

Here’s how it works:

You: “90 huh? Interesting. But not quite what I had in mind.”

Big G: “Have you heard about our food benefit big boy?”

You: “F-f-food benefit?”

At this point you feel a foot slowly run up your leg under the interview table.

Big G: “Sure. You know our food benefit alone is worth $X a month and you can be sure it’s all super-delicious, high-quality comestibles.”

You (beginning to sweat and envisioning sumptuous banquets of corporate love): “Gee. That uh, sounds pretty good. Will, uh, will you be… joining me?”

Big G: “Of course silly!”

You: “Well then, where do I sign!?

A month later your free meals are harder to find than a virgin at a disco and that HR drone who seduced you has moved on to someone new. So what happened here?

What happened is that you fell for Ye Olde Benefit Mirage. Big G dragged out something they already give away for free and stuck a value on it in order to try and give the appearance they were moving in your direction.

They weren’t of course but you were so taken off guard by their pseudo value-added proposition that you let them wrest control of the negotiation from you. (Later, they’ll slowly withdraw the “perk” because, after all, they never said they wouldn’t.)

So what’s the lesson here? Well, first of all never negotiate with someone who’s running their toes seductively up your pants leg and second, recognize the trap that’s being laid for you and politely sidestep it.

Big G: “You know our food benefit alone is worth $X a month and you can be sure it’s all super delicious, high-quality comestibles.”

You: “You know if I could pay my mortgage in arugula that might interest me.”

See how easy that is! Everyone laughs. The HR drone has new respect for your negotiating skills and no one is left holding a bouquet of dying flowers at the end of the night.

 

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The Pros and Cons of Job-Hopping

Does the idea of staying at the same job for ten years or more make you flinch? Don’t worry, you’re not alone.

The opportunities of being in the very same job from the time you go into the workforce to the time you retire are at an all-time low. The generation presently entering the labor force is not enamored with the idea of sticking with one job for several years and doesn’t believe that it must be expected. Unfortunately, the generation that is most likely to have seniority, the Child Boomers, is less likely to concur.

Job-hopping has its positives, though. If you remain in the exact same function in the same industry, changing jobs typically can offer a sensation of freshness and development even. Even if you’re not leaving your job willingly, benefit from making a change and do what you can to make it a change for the better.

Check out the infographic below and find out what the pros and cons of job hopping really are:

Source: Ajilon.com

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